Job Title: Email Marketing Specialist
Reports To: Director of Marketing
Location: Remote ~ Based in the United States
Yankee Leisure Group is looking for an exceptional Email Marketing Specialist who is passionate about all things email marketing and conversion. The Email Marketing Specialist will work closely with our global marketing team to lead on our email marketing strategies and tactical implementations.
Duties and Responsibilities:
- Work directly with Yankee Leisure Group brands and the global marketing team to turn email marketing into a key revenue driver, using best practices in marketing automation, lead management, and revenue performance management.
- Examine and analyze current email marketing strategies and make suggestions on improvements based on analytics and deliverability trends.
- Manage projects to deliver the desired results in a timely manner.
- Collaborate with clients to gather requirements, get feedback on designs, and present results.
- Work directly with clients to assist them in executing their marketing campaigns.
- Create emails, landing pages, and perform general program setup and maintenance in Marketo.
- Take ownership of project tasks to deliver the desired results in a timely manner.
- Work with the Director of Marketing and Digital Marketing team to plan and execute our web-based marketing strategy to grow our market position.
- At least 5-years’ experience in the marketing field
- Experience working with the Marketo email marketing platform
- Experience seeing email marketing campaign from concept to execution
- Hands-on experience with HTML
- Strong project management and organizational skills
- An ability to work under tight deadlines
- Excellent written communication and copywriting skills
- Deep understanding of marketing and sales processes in mid-size and large enterprises
- Deep expertise in marketing automation processes including lead management, campaign management, and online marketing
- Generous PTO package
- 401k and health benefits
For immediate consideration of any position with YLG, please send your cover letter, resume, and salary requirements to:
Yankee Leisure Group, Inc. | ATTN: Human Resources
Main: 978-922-0418 | Fax: 978-922-4819 | Email: firstname.lastname@example.org
We are an equal opportunity employer.