John Vavrina – Vice President of Sales, Railbookers US
As Vice President of Sales for Railbookers US, John leads all sales and marketing efforts for the Railbookers brand in North America, including overseeing national and international partnerships and managing the US business development team.
John brings over 25 years of sales and management experience to Yankee Leisure Group. Prior to joining the company, John was Vice President of Sales at CIE Tours International. In this role, he was responsible for overseeing CIE Tours’ inside and outside sales force; establishing strategic sales-growth initiatives, quotas and goals; and creating training programs for sales representatives. In addition, he oversaw national accounts and preferred partner agreements. During John’s tenure, CIE accomplished its two highest revenue years in the history of the company. John has been featured in Travel Age West and is a frequent speaker at travel industry events.
John has also served as Director of Affinity Group Sales at Grand Circle Travel. In this role, he was responsible for business development in the group travel market and he created their outside sales team. Under John’s leadership, this team successfully increased new business sales by 76% in their first year, accounting for several millions of dollars of new business.
In addition, John served as Director of Inside Sales at Collette Vacations. John created a successful business development team that achieved 230% of their sales goals. John also coached and trained a team of service oriented representatives into group lead generators for the outside sales team. He simultaneously developed a team of reservation agents to increase their “sell at” rate and generate group agent leads for the outside sales team.
For the past several years, John has volunteered much of his free time to the Boy Scouts of America, holding several positions including Cubmaster.
John earned a Bachelor of Business Administration degree in Management from Hofstra University, and is also a graduate of a three-year executive program at the University of Pennsylvania’s Wharton School of Business.